OpticsPlanet.com is the flagship store of the Company and combines bricks and mortar know-how and expertise with the diverse product selection and competitive pricing of an online retailer.
Over the past twelve years, OpticsPlanet.com has uniquely positioned itself to take advantage of shifting buying habits in the multi-billion dollar sporting good and gear market from traditional bricks and mortar retail to online shopping. By offering the best of both retail worlds, OpticsPlanet.com is the leading destination for a wide variety of sport optics, tactical and military gear, hunting and outdoor gear, professional grade products and eyewear.
Sales continue to grow at double-digit rates while competitors stagnate due to the strong value proposition presented to consumers. Millions of loyal customers continually visit OpticsPlanet.com for all of their gear needs.
EyewearPlanet.com is the Company's eyewear focused online store, catering to not only the high-fashion designer market, but also the outdoors and recreational market – combining to create a multi-billion dollar market.
Providing a curated selection of eyewear from over 90 different brands, EyewearPlanet.com is uniquely positioned to appeal to the underserved discerning consumer who needs more selection and options than can be provided in a small retail store.
In addition, EyewearPlanet.com offers prescription options for almost every frame available, expanding the Company's reach and market appeal to a market of hundreds of millions of people. These customers benefit from the competitive pricing of an online retailer, but will still find personalized service and support provided by our dedicated team of eyewear specialists.
Based on the market success of the private-sales model, in the fourth quarter of 2010 the Company launched Dvor.com, the world's first private-sale members-only site offering deals on gear.
With the Company's unique position in the market of having a fully developed supply chain, years of merchandising and marketing experience and intelligence, trained customer service representatives and a deep understanding of the complex consumer market, Dvor.com continues to grow at unparalleled rates, with hundreds of thousands of members having already joined the site.
The site selectively promotes products for a limited time exclusively to its members. Dvor's membership continues to grow rapidly by offering often highly coveted brand-name products at attractive prices and by giving incentives to its members to invite friends and family to join.
Tactical-Store.com is the Company's online store dedicated to the rapidly growing market of recreational shooters and highly trained professionals, including military, police, and security personnel.
While focusing on specific interests, Tactical-Store.com offers brands to meet any budget to cast a wide net in the market. Tactical-Store.com caters to any level of shooter – from the experienced professional to the novice just beginning his lifelong love affair with shooting gear and generates intense loyalty through its easily reached support team.
The Company's Product Intelligence Team, consisting of individuals with experience in the military, police, and sports shooting, provide customers with expert advice and personal recommendations, and also create powerful unique content for the Tactical-Store.com blog.
LabPlanet.com iis the leading destination for educators, scientists and laboratory professionals, offering an expansive selection of lab glassware, pH meters, microscopes, centrifuges, and other lab instruments for the burgeoning scientific market.
As both investment in scientific research and development and spending on healthcare continue to grow rapidly over the next decades, LabPlanet.com is uniquely poised to take advantage of this increased spending by offering hundreds of thousands of products – not just the most popular or standard option products, but even the most hard-to-find products that are necessary for labs across the world to function at their best.
LabPlanet.com's customers remain fiercely loyal and continually find whatever they need on the website or by calling our dedicated team of lab specialists.
With the launch of the Hero's Choice brand and model planned for 2013, the Company will leverage its already strong relationships with governmental and other large institutions that procure products for their employees to create a new procurement channel.
By synergizing the expertise of the Company in online retail, customer service and support, private-sales, and traditional government and volume sales, Hero's Choice will be the leading procurement destination for the military, police and criminal justice divisions of all sizes (local, state, federal), security contractors, emergency personnel and first responders, and various other professional organizations.
Powered by ecentria® (PBE) is the Company's turn-key ecommerce solutions brand. Utilizing the same customizable multi-store technology platform powering our industry leading online stores, PBE is offered as a service to well-known manufacturers of branded products.
The Company configures the system and builds a custom mono-brand web site and customer interface that operates through the Company's technology platform, including its search, order, and fulfillment functions.
The result is an online storefront that is seamlessly integrated with the manufacturer's web site and is consistent with, and enhances, its brand position and marketing message.
USIQ is the Company's consulting arm and subscribes to a "no-nonsense" approach to Internet Marketing and Web Development.
Utilizing the technological core and marketing capabilities and expertise of ecentria's High Growth eBusiness Platform, USIQ clients benefit from the same innovative approaches to marketing and development that have a proven track record for the Company's various web properties.
Unlike many other PR and online marketing consulting agencies, USIQ's focus is on winning strategies in tried and true marketing channels such as paid advertising and organic search and on the innovative strategies at the forefront of social, local and mobile marketing.
OPMOD is the Company's award winning private label brand featuring proprietary and co-branded tactical gear products that are highly technical and rich in features.
These products provide a point of competitive differentiation that reinforces the Company's strong market position. OPMOD products have been featured in national and global media and owners of OPMOD products passionately boast about the purchase in product reviews.
The OPMOD line currently offers over 30 different products, including holographic weapon sights, flashlights, binoculars, bags and more, and will continue to expand its proprietary product line.
By leveraging its deep brand relationships and technical product expertise, OPMOD will continue to create best-in-class offerings across a variety of price points. The in-house product-design team collaborates with suppliers of well-known brands to develop products that are moderately priced but offer outsized functionality.
The Company has a variety of online stores that provide strategic advantages and protect market share. Stores such as RadarGuns.com and GunCases.com are focused on specific categories of products to better serve the demanding customers in these hundred-million dollar markets through tightly focused niche online stores.
The Company can also provide multiple experiences when selling the same product, pre-empting competitors from taking market share and allowing the company to capture some of theirs while never compromising the value proposition of any individual store.
Other stores can serve as a real-world testing ground for new initiatives, brands, categories, and products, providing the Company valuable insight into consumer responses that can be analyzed and utilized to determine the most effective deployment strategy for other stores.
One of the core strengths and competitive advantages of the Company is the massive amount of unique content we offer to consumers – helping not only build brand affinity and loyalty but also keeping customer engaged throughout the entire purchasing lifecycle.
In addition to hundreds of how-to guide article and videos and tens of thousands of product reviews and forum posts, the Company has a number of blogs covering a variety of subject matter.
In 2012 the flagship blog, GearExpert was launched during the largest industry trade show and provided on-the-floor coverage to the millions of consumers eager to learn about new products and new technology for the year.
Today, GearExpert and our other blogs provide in-depth articles about products, brands, categories, technologies and special promotions.